Seminar Instructor: Clay Spinuzzi, PhD
Next Run: TBD
In this course, participants will examine business proposals as persuasive arguments. Through a guided process, participants will take existing proposals apart, examine their underlying components, and learn how to reconstruct them in ways that make the proposals more effective.
Writing Persuasive Business Proposals
This seminar adopts a hands-on approach: Through a guided process, participants will take existing proposals apart, examine their underlying components, and learn how to reconstruct them in ways that make the proposals more effective.
Participants are invited to bring in current or former cases from their professional experience to work on in the seminar.
Using a proven methodology for developing these types of documents, participants will generate basic proposal arguments based on a case study presented in the course.
This case study will allow participants, working in small groups, to identify key problems; generate components of the proposal; analyze stakeholder dynamics; tie these complex elements together into a coherent, easily comprehensible argument; and outline a proposal based on this groundwork.
Finally, the class will apply these new tools to actual cases brought in by participants.
- Understand basic proposal structure and logic.
- Identify basic proposal sections and understand how they work together.
- Clarify and identify objectives.
- Develop a methodology for reaching the objective.
- Perform audience analysis by identifying stakeholders, investigating their concerns, and weighting criteria accordingly.
- Connect your team’s qualifications with the specific requirements implied in the situation and methodology.
- Develop structured benefits that address the situation.
- Tie these complex elements into a coherent argument.
- Learn how to rework an ill-defined problem into an effective proposal.
- Pour all this information into a basic proposal format.
The proposal-writing methodology used in this seminar was developed for groups and individuals working in large consulting agencies, but it also applies to other sorts of report and proposal writing in a variety of for-profit and non-profit organizations.
Writing Persuasive Business ProposalsLocation: UT Austin Campus
Time: 8:30 a.m. - 4:00 p.m.
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Dr. Spinuzzi has published several award-winning articles and four books: Tracing Genres through Organizations (MIT Press, 2003), Network (Cambridge University Press, 2008), Topsight (Amazon CreateSpace, 2013), and All Edge: Inside the New Workplace Networks (University of Chicago Press, 2015).
- AT&T Executive Education & Conference Center (On-Campus)
1900 University Avenue, Austin, TX 78705
- Hampton Inn & Suites (10-minute walk to campus)
1701 Lavaca Street, Austin, TX 78701
- Hotel Ella (12-minute walk to campus)
1900 Rio Grande St, Austin, TX 78705
- DoubleTree Suites (15-minute walk to campus)
303 W. 15th Street, Austin, TX 78701
On-campus parking is covered for all participants for the day of their seminar. For transit information, please visit Capital Metro's website.
Payment is due at the time of registration. Enrollment is guaranteed upon receipt of payment.
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- Check – Payable to “Human Dimensions of Organizations.” Please contact us if you prefer to pay via check.
- Payment Plan – Only available for Group Discounts.
Fees and DiscountsHDO’s Professional Seminars cost $750 each. This fee covers the course, parking, food, wifi access, and materials for the day. There are early-bird registration discounts available, as well as group/organizational and UT staff and alumni discounts (more information below).
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