Seminar Instructor: Art Markman, PhD

Upcoming Course Dates: January 25, 2018

Behavior Change and Influence is led by Psychology Professor and HDO Director Dr. Art Markman. Drawing on research that was the basis for his latest book, Smart Change (each participant receives a copy), Dr. Markman provides insights from cognitive science to help you achieve your goals in fostering behavioral change and exerting greater influence.

Behavior Change & Influence

We all aim to keep up our motivation to do our best. But, what does that really mean? How can we consistently achieve peak performance at work and at home?

This course provides you with core scientific principles from psychology to help you understand your personality and motivation. These principles are also essential for successful idea generation and unlocking individual and team creativity.

Six lessons will be presented to help you to get to know yourself better and to understand how your feelings and goals influence your effectiveness. You will leave this class with specific tools and exercises to help you and the people around you to reach new heights.

Six key lessons participants will explore in the course are:

• Know Yourself: How does your unique set of personality characteristics influence the goals you seek? Learn to leverage those qualities to make you more effective.

• What are your goals? Human psychology is exquisitely designed to allow you achieve your goals. Use the latest research on motivation to help you learn to protect your long-term goals from short-term temptations.

• Affect and Emotion: You may think that emotions only get in your way. Your emotions are valuable guides that serve as useful and efficient signals. Learn to use your emotions to make better decisions.

• Build a Neighborhood: We engage in three broad kinds of relationships in life: strangers, neighbors, and family. Neighbor relationships are ideal in business contexts. This unit explores how to create better neighborhoods and ecosystems that support innovation.

• Talents and Skills: Almost every aspect of thinking is actually a skill that can be acquired, but the way we give each other feedback often leads us to consider these thinking processes as talents that you have or you don’t.

• Groups and Cultures: Modern business has made the world a smaller place. This unit explores a few core differences in thought processes that are typical of members of different cultures.

Behavior Change & Influence

Location: UT Austin Campus
Upcoming Courses: January 25, 2018
Time: 8:30 a.m. - 4:00 p.m.

Seminar Pricing
  • Standard Fee: $750
  • UT Staff/Alumni: $600 (20% discount)
  • Early Bird Registration: $562.50 (25% discount; ends three months prior to seminar date)
  • HDO Master's Alumni: $200
  • Group Pricing
  • Certificate Seeker Discount: Behavior Change & Influence is applicable to participants pursuing the Organizational Improvement (OI) and Strategic Thinking (ST) Certificate Programs.
Seminar Fee Includes:
  • Course Registration
  • Parking
  • WiFi Access
  • Lunch 
  • Refreshments
  • Course Materials
If you have questions prior to registering, please see our Professional Training FAQ or contact Lewis Miller, HDO's Marketing Coordinator, at / 512-232-8330.



Please select your preferred date below:
   January 25, 2018
Markman, Art 2011 Art Markman is the Annabel Irion Centennial Professor of Psychology and Marketing at The University of Texas at Austin and the Director of the HDO program. He received his Ph.D. in 1992 from the University of Illinois and worked at Northwestern University and Columbia University before coming to The University of Texas at Austin in 1998.

Dr. Markman has written over 125 scholarly works on topics in higher-level thinking including analogical reasoning, decision making, and motivation. He has extensive experience in executive education and consulting. Dr. Markman and several of his books, including Smart Thinking, Smart Change, and Brain Briefs (co-written with Dr. Bob Duke), have been featured on Dr. Phil and other programs.

Dr. Markman is also the co-host of Two Guys on Your Head, a weekly radio show and podcast produced by KUT.
The majority of participants in our Seminars and Certificate Programs are mid- and upper-level professionals working in the business, nonprofit, government, or military sectors; however, professionals at all levels of experience are welcome to participate. There are no prerequisites for enrolling in an HDO Professional Seminar.

While all HDO Seminars are developed with wide-ranging applicability in mind, the following individuals and groups will likely find Behavior Change & Influence most directly relevant to their work:

  • Senior/Executive Leadership
  • Middle Management
  • Team Leaders & Supervisors
  • Human Resources/Recruiting Directors & Managers
  • Anyone tasked with promoting behavior/culture change at their organization
For participants coming in for seminars from outside the Austin area, there are several hotels near campus, many within walking distance.HDO recommends the following hotels:

HDO works with these many of these venues on a regular basis. If you need assistance selecting a hotel, please contact Jessica Crawford, HDO's Senior Administrative Associate at 512-232-7343 or

On-campus parking is covered for all participants for the day of their seminar. For transit information, please visit Capital Metro's website.

The professor’s wide grasp of the field was extremely valuable. Dr. Markman was able to take what is to many a mass of interconnected human processes and tease out a logic and focus that leads to explanations and a very useful perspective. The seminar hooked me with the first slide’s subtitle: ‘using the motivational system to help yourself and others achieve long-term success.’ The key word was ‘using,’ and the seminar delivered on its promise, providing a thorough understanding of the motivational system in a way I have never mentally articulated.

Kia Reinis, Ph.D., Senior Technical Specialist, ICF International


I had forgotten how much I enjoy being in an academic setting! The content was stimulating, thought-provoking, and well-presented. I had several “a-ha!” moments connecting the seminar to my daily management challenges, particularly around recognizing avoidance characteristics and re-framing with my team. The day inspired me to look into the HDO Master’s program.

Sarah Gerichten, Marketing Director, Square Root, Inc.


Dr. Markman successfully takes academic concepts and makes them accessible and actionable for the non-academic who wants to improve themselves, personally and professionally.

Denise McCutcheon Grace, Vice President and General Manager at Converges


Having hands-on application during the seminar with resources available for continued use and practicing the skills presented in class is fantastic. This will enable me to utilize the things I learned in the course and help solidify them as skills I use going forward in my job. The seminar really met the mark. I would love to spend more time on this topic.

Tracy Negrete, Finance Learning and Development, Dell


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