Behavior Change & Influence
Change Management • Influence • Productivity • Creativity

Seminar Instructor: Art Markman, PhD
Upcoming Course Dates:  TBD | Click Here to be Notified When Registration is Open

Behavior Change and Influence is led by Psychology Professor and HDO’s Founding Director Dr. Art Markman. Drawing on research that was the basis for his book, Smart Change (each participant receives a copy), Dr. Markman provides insights from cognitive science to help you achieve your goals in fostering behavioral change and exerting greater influence.

Course Description

We all aim to keep up our motivation to do our best. But, what does that really mean? How can we consistently achieve peak performance at work and at home?

This course provides you with core scientific principles from psychology to help you understand your personality and motivation. These principles are also essential for successful idea generation and unlocking individual and team creativity.

Six lessons will be presented to help you to get to know yourself better and to understand how your feelings and goals influence your effectiveness. You will leave this class with specific tools and exercises to help you and the people around you to reach new heights.

The key lessons participants will explore in the course are:

  • Know Yourself: How does your unique set of personality characteristics influence the goals you seek? Learn to leverage those qualities to make you more effective.
  • What are your goals? Human psychology is exquisitely designed to allow you achieve your goals. Use the latest research on motivation to help you learn to protect your long-term goals from short-term temptations.
  • Affect and Emotion: You may think that emotions only get in your way. Your emotions are valuable guides that serve as useful and efficient signals. Learn to use your emotions to make better decisions.
  • Build a Neighborhood: We engage in three broad kinds of relationships in life: strangers, neighbors, and family. Neighbor relationships are ideal in business contexts. This unit explores how to create better neighborhoods and ecosystems that support innovation.
  • Talents and Skills: Almost every aspect of thinking is actually a skill that can be acquired, but the way we give each other feedback often leads us to consider these thinking processes as talents that you have or you don’t.
  • Groups and Cultures: Modern business has made the world a smaller place. This unit explores a few core differences in thought processes that are typical of members of different cultures.
Details & Registration

Location: Austin, TX (UT Austin Campus)
Upcoming Courses: TBD | Click Here to be Notified When Registration is Open
Time: 8:30 a.m. – 4:00 p.m.
Continuing Education Units (CEUs): 0.7 CEUs will be awarded upon completion of this course (seven hours of instruction)

Seminar Pricing

Seminar Fee Includes:

  • Course Registration
  • Parking
  • WiFi Access
  • Lunch
  • Refreshments
  • Course Materials

If you have questions prior to registering, please see our Professional Training FAQ or contact Miles Husid, HDO’s Marketing Coordinator, at

Course Leader(s)

Art Markman is the Annabel Irion Centennial Professor of Psychology and Marketing at The University of Texas at Austin and the Director of the IC² Institute. He is also the founding director of the HDO program. He received his Ph.D. in 1992 from the University of Illinois and worked at Northwestern University and Columbia University before coming to The University of Texas at Austin in 1998.

Dr. Markman has published more than 150 scholarly works about cognitive science, decision-making and organizational behavior. Dr. Markman and several of his books, including Smart Thinking, Smart Change, Bring Your Brain to Work, and Brain Briefs (co-written with Dr. Bob Duke), have been featured on Dr. Phil and other programs.

Beyond the UT campus, he is probably best known as the co-host of KUT’s “Two Guys on Your Head” radio show and podcast, where he and Butler School of Music professor Bob Duke explore the human mind with a unique mix of research, humor and everyday relevance.

Who Should Participate?

The majority of participants in our Seminars and Certificate Programs are mid- and upper-level professionals working in the business, nonprofit, government, or military sectors; however, professionals at all levels of experience are welcome to participate. There are no prerequisites for enrolling in an HDO Professional Seminar.

While all HDO Seminars are developed with wide-ranging applicability in mind, the following individuals and groups will likely find Behavior Change & Influence most directly relevant to their work:

  • Senior/Executive Leadership
  • Managers and Directors
  • Team Leaders & Supervisors
  • Human Resources/Recruiting Directors & Managers
  • Anyone tasked with promoting behavior/culture change at their organization
Out-of-Town Participants

For participants coming in for seminars from outside the Austin area, there are several hotels near campus, many within walking distance.

HDO recommends the following hotels:

HDO works with these many of these venues on a regular basis. If you need assistance selecting a hotel, please contact Jessica Crawford, HDO’s Senior Administrative Associate at

On-campus parking is covered for all participants for the day of their seminar. For transit information, please visit Capital Metro’s website.


I had forgotten how much I enjoy being in an academic setting! The content was stimulating, thought-provoking, and well-presented. I had several “a-ha!” moments connecting the seminar to my daily management challenges, particularly around recognizing avoidance characteristics and re-framing with my team. The day inspired me to look into the HDO Master’s program.

– Sarah Gerichten, Marketing Director, Square Root, Inc.


Everything was outstanding. I loved the way Dr. Markman tied it all together. I really can’t think of an area for improvement. The course far exceeded my expectations.

– Duncan Stewart, Chairman & CEO, Texas Citizens Bank


It was fantastic! It really made me think about where I am professionally and rethink my own personal goals.

– Jessica Bush, Business Operations Manager, Agile Velocity


The professor’s wide grasp of the field was extremely valuable. Dr. Markman was able to take what is to many a mass of interconnected human processes and tease out a logic and focus that leads to explanations and a very useful perspective. The seminar hooked me with the first slide’s subtitle: ‘using the motivational system to help yourself and others achieve long-term success.’ The key word was ‘using,’ and the seminar delivered on its promise, providing a thorough understanding of the motivational system in a way I have never mentally articulated.

– Kia Reinis, PhD, Senior Technical Specialist, ICF International


Having hands-on application during the seminar with resources available for continued use and practicing the skills presented in class is fantastic. This will enable me to utilize the things I learned in the course and help solidify them as skills I use going forward in my job. The seminar really met the mark. I would love to spend more time on this topic.

– Tracy Negrete, Finance Learning and Development, Dell