Communicating for Impact
Communicating for Impact
Communication • Engagement • Narrative
Upcoming Course: Spring 2022
Location: UT Austin
Whether an individual communication is complex or not, it needs to be crafted thoughtfully by engaging your audience in relevant and meaningful ways. If you don’t take the time to do so, your communication will still have an impact, but not necessarily the one you intend.
The multitude of opportunities to communicate each day all roll up to a master narrative of who you are, your credibility, and your integrity. By applying the right amount of thought and preparation to each communication, you can control that narrative.
In other words, why, how and what we communicate matters—always. Every interaction is a moment of truth for us, our audience, our work, and our organization. When we communicate our narratives well, we have credibility and the ability to inspire, engage and empower everyone around us—when we don’t, we risk losing trust and confidence.
Cyndee Lake, MA is Chief Purpose Officer and Co-Founder of Blank Page, a people-focused design and strategy practice in Austin, Texas and holds a Master of Arts in the Human Dimensions of Organizations from The University of Texas at Austin. Blank Page designs innovative and immersive experiences that unlock untapped potential in individuals, teams, and organizations.
Cyndee brings 30+ years of leadership and business success in a variety of industries. She has a proven track record of strategic thinking, sustainable change leadership, service and product design, business process improvement, project execution, cultural transformation, and building high performing teams. She is well known for her ability to balance judgment and rigor in serving the needs of stakeholders, while simultaneously leveraging curiosity, compassion, constructive dialogue, and experimentation to drive results. Cyndee’s core strengths include facilitation, communication, decision making, inspiring and enabling change, and solving complex business problems.
Your Real Work
You will be asked to bring to the seminar a real communication that you are currently working on to use throughout the day. There are two benefits to this approach: you will move real work forward and be comfortable and confident applying the Communicating for Impact approach to future communications.
The Guide™ Principles
In Communicating for Impact, you will be introduced to our Guide Principles as a simple, repeatable, and powerful approach to capture people’s attention in personal, relevant, and actionable ways. The Principles focus on purpose, require a deep understanding of your audience, enhance your skills, intuition, and creativity to connect your narrative with what matters to your audience.
This seminar is highly interactive and will be your catalyst to:
- Enhance your personal brand with the communication skills needed to inspire, engage, connect, motivate, and empower people.
- Create and deliver narratives and interactions that are personal, relevant, and actionable.
- Build trust and confidence with your stakeholders in every interaction.
- Accelerate alignment and motivation through effective inquiry and listening.
Details & Registration
Location: UT Austin
Upcoming Course(s): Spring 2022 (Exact Date TBD)
Time: 9:00 a.m. – 4:00 p.m.
Continuing Education Units (CEUs): 0.6 CEUs will be awarded upon completion of this program (six hours of instruction)
Registration Deadline: TBD
One-Day Seminar Pricing:
- Standard Registration: $1,000
- UT System Staff/Alumni Registration: $650
- Educator, Nonprofit, Government, Military Registration: $650
Who Should Participate?
The majority of participants in our Seminars and Certificate Programs are mid- and upper-level professionals working in the business, nonprofit, government, or military sectors; however, professionals at all levels of experience are welcome to participate. There are no prerequisites for enrolling in an HDO Professional Seminar.
While all HDO Seminars are developed with wide-ranging applicability in mind, the following individuals and groups will likely find Communicating for Impact most directly relevant to their work:
- Senior/Executive Leadership
- Middle Management
- Team Leaders & Supervisors
- Marketing/Public Relations Directors & Managers
- Human Resources/Talent Management Directors & Managers
- Employee & Customer Engagement Consultants
HDO Seminars prepare me in ways that I didn’t even know were possible. The lessons constantly open my mind to new ways of thinking and interacting with people and my surroundings.
Rachel White, Public Affairs Representative, College of Liberal Arts, the University of Texas at Austin
One-Day Professional Seminars
Our seminars combine cutting-edge research with real-world application to provide practical and immediately relevant tools for solving key organizational problems, ranging from personal motivation and growth to strategic leadership.
Businesses and nonprofits often bring outside specialists on board to improve their organization’s overall efficiency, creativity, and productivity. Participants in our seminars learn to function as “internal consultants,” equipped with new skills and insights to enhance their existing expertise and institutional knowledge.
By exploring specific human, cultural, and communicatory aspects of organizations alongside professionals from a diverse range of industries, participants leave HDO seminars more effective, well-rounded employees.
HDO Professional Seminars may be taken individually or as part of a four-course Certificate Program. This course is part of the Communication & Leadership Certificate Program.
“I love the structure of these courses – incredible instructors from various backgrounds, opening minds to consider different solutions to common organizational problems.”
Sarah Gerichten, Director of Marketing, Square Root, Inc.
Standard Registration: $1,000
Discounted Registration: $650
Discounted registration is available for UT alumni and staff, as well as individuals who work in the nonprofit, education, government, or military sectors.
Our registration system accepts payment by credit/debit card, check, and purchase order. We also accept Interdepartmental Transfer (IDT) payments for UT Austin faculty and staff.
“As a professional, I don’t always have time for continuing education, and frankly, much of it goes ‘in one ear and out the other.’ HDO seminars are different. Not only do they provide an invigorating and inspiring experience, you learn tangible, applicable, and very relevant tools and techniques to apply to your everyday life. The way I look at the work I do has changed and the impact on my overall effectiveness has been substantial. These seminars give you a new lens through which life and work just make more sense!”
Rachel Fox, Senior IT Manager, Hewlett-Packard (HP)