Communicating for Impact
$1,000
This certificate program consists of three required courses (listed below) and one elective course option.
This certificate is comprised of four single-day courses.
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Whether an individual communication is complex or not, it needs to be crafted thoughtfully by engaging your audience in relevant and meaningful ways. If you don’t take the time to do so, your communication will still have an impact, but not necessarily the one you intend.
The multitude of opportunities to communicate each day all roll up to a master narrative of who you are, your credibility, and your integrity. By applying the right amount of thought and preparation to each communication, you can control that narrative.
In other words, why, how and what we communicate matters—always. Every interaction is a moment of truth for us, our audience, our work, and our organization. When we communicate our narratives well, we have credibility and the ability to inspire, engage and empower everyone around us—when we don’t, we risk losing trust and confidence.
Your Real Work
You will be asked to bring to the seminar a real communication that you are currently working on to use throughout the day. There are two benefits to this approach: you will move real work forward and be comfortable and confident applying the Communicating for Impact approach to future communications.
The Guide™ Principles
In Communicating for Impact, you will be introduced to our Guide Principles as a simple, repeatable, and powerful approach to capture people’s attention in personal, relevant, and actionable ways. The Principles focus on purpose, require a deep understanding of your audience, enhance your skills, intuition, and creativity to connect your narrative with what matters to your audience.
This seminar is highly interactive and will be your catalyst to:
- Enhance your personal brand with the communication skills needed to inspire, engage, connect, motivate, and empower people.
- Create and deliver narratives and interactions that are personal, relevant, and actionable.
- Build trust and confidence with your stakeholders in every interaction.
- Accelerate alignment and motivation through effective inquiry and listening.
Details & Registration
Time: 9 a.m.-4 p.m.
Continuing Education Units (CEUs): 0.6 CEUs will be awarded upon completion of this program (six hours of instruction)
One-Day Seminar Pricing:
Registration fee includes all course materials, catering (lunch and refreshments), WiFi access, and parking.
- Standard Registration: $1,000
- UT System Staff/Alumni Registration: $750
- Educator, Nonprofit, Government, Military Registration: $750
Get employer support! We’ve gathered resources to help you make the case for your employer to support your HDO education.
If you have questions prior to registering, please see our Professional Training FAQ or contact Andrew M. Vasquez, HDO’s Enrollment & Success Coordinator at hdo-pro@austin.utexas.edu.
Course Leader(s)
Cyndee Lake is Chief Purpose Officer and Co-Founder of Blank Page, a people-focused design and strategy practice in Austin, Texas and holds a Master of Arts in the Human Dimensions of Organizations from the University of Texas. Blank Page designs innovative and immersive experiences that unlock untapped potential in individuals, teams, and organizations.
Cyndee brings 30+ years of leadership and business success in a variety of industries. She has a proven track record of strategic thinking, sustainable change leadership, service, and product design, business process improvement, project execution, cultural transformation, and building high-performing teams. She is well known for her ability to balance judgment and rigor in serving the needs of stakeholders, while simultaneously leveraging curiosity, compassion, constructive dialogue, and experimentation to drive results.
Cyndee’s core strengths include facilitation, communication, decision-making, inspiring and enabling change, and solving complex business problems.
Who Should Participate
- Senior/Executive Leadership
- Middle Management
- Team Leaders & Supervisors
- Marketing/Public Relations Directors & Managers
- Human Resources/Talent Management Directors & Managers
- Employee & Customer Engagement Consultants
Cyndee was very clear with what she wanted us to get out of the course from the very beginning. Knowing our class goals ahead of time ensured that we stayed focused and created a sense of accomplishment in the end—a great example of how we should be communicating in our own spaces.
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From Certificate Seeker to Competitive Advantage in Just Four Days
Built on strong academic fundamentals and real-world relevance, HDO Certificate Programs are designed to enhance the portfolios of mid- and upper-level professionals.
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Sarah Gerichten, Director of Marketing, Square Root, Inc.
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