Communicating for Impact

Communication • Engagement • Narrative


Seminar Instructors: Cyndee Lake, MA and Michael Larson, MA
Upcoming Course Dates: February 4, 2020; March 12, 2020

Whether an individual communication is complex or not, it needs to be crafted thoughtfully by engaging your audience in relevant and meaningful ways. If you don’t take the time to do so, your communication will still have an impact, but not necessarily the one you intend.

Course Description

Whether an individual communication is complex or not, it needs to be crafted thoughtfully by engaging your audience in relevant and meaningful ways. If you don’t take the time to do so, your communication will still have an impact, but not necessarily the one you intend.

The multitude of opportunities to communicate each day all roll up to a master narrative of who you are, your credibility, and your integrity. By applying the right amount of thought and preparation to each communication, you can control that narrative.

In other words, why, how and what we communicate matters—always. Every interaction is a moment of truth for us, our audience, our work, and our organization. When we communicate our narratives well, we have credibility and the ability to inspire, engage and empower everyone around us—when we don’t, we risk losing trust and confidence.

Your Real Work

You will be asked to bring to the seminar a real communication that you are currently working on to use throughout the day. There are two benefits to this approach: you will move real work forward and be comfortable and confident applying the Communicating for Impact approach to future communications.

The Guide™ Principles

In Communicating for Impact, you will be introduced to our Guide Principles as a simple, repeatable and powerful approach to capture people’s attention in personal, relevant, and actionable ways. The Principles focus on purpose, require a deep understanding of your audience, enhance your skills, intuition, and creativity to connect your narrative with what matters to your audience.

This seminar is highly interactive and will be your catalyst to:

  • Enhance your personal brand with the communication skills needed to inspire, engage, connect, motivate and empower people.
  • Create and deliver narratives and interactions that are personal, relevant and actionable.
  • Build trust and confidence with your stakeholders in every interaction.
  • Accelerate alignment and motivation through effective inquiry and listening.
Details & Registration

Location: UT Austin Campus
Upcoming Courses: February 4, 2020; March 12, 2020
Time: 8:30 a.m. – 4:00 p.m.
Continuing Education Units (CEUs): 0.7 CEUs will be awarded upon completion of this course (seven hours of instruction)

Seminar Pricing

Seminar Fee Includes:

  • Course Registration
  • Parking
  • WiFi Access
  • Lunch
  • Refreshments
  • Course Materials

If you have questions prior to registering, please see our Professional Training FAQ or contact Miles Husid, HDO’s Marketing Coordinator, at miles.husid@utexas.edu.


Spring 2020


Course Leader(s)

Cyndee Lake, MA is Chief Purpose Officer and Co-Founder of Blank Page, a people-focused design and strategy practice in Austin, Texas and holds a Master of Arts in the Human Dimensions of Organizations from The University of Texas at Austin. Blank Page designs innovative and immersive experiences that unlock untapped potential in individuals, teams and organizations.

Cyndee brings 30+ years of leadership and business success in a variety of industries. She has a proven track record of strategic thinking, sustainable change leadership, service and product design, business process improvement, project execution, cultural transformation and building high performing teams. She is well known for her ability to balance judgment and rigor in serving the needs of stakeholders, while simultaneously leveraging curiosity, compassion, constructive dialogue and experimentation to drive results. Cyndee’s core strengths include facilitation, communication, decision making, inspiring and enabling change, and solving complex business problems.

Michael Larson, MA is a Content Strategist and Senior Facilitator with Blank Page, a people-focused design and strategy firm in Austin, Texas and holds a Master of Arts in the Human Dimensions of Organizations from The University of Texas at Austin.

Michael has 14 years of experience working with boards, executive teams, and operational groups to facilitate people-centered systems that think strategically, make decisions with compassion and clarity and continuously self-evaluate to respond to changes. Michael is known for creating programs that focus on connecting stakeholders with an organization at a deep level, exploring the links between why the organization exists and a stakeholder’s choice to invest. Michael focuses on inclusive discovery, strategic planning, deliberate decision making, and honest evaluation of results.

Who Should Participate?

The majority of participants in our Seminars and Certificate Programs are mid- and upper-level professionals working in the business, nonprofit, government, or military sectors; however, professionals at all levels of experience are welcome to participate. There are no prerequisites for enrolling in an HDO Professional Seminar.

While all HDO Seminars are developed with wide-ranging applicability in mind, the following individuals and groups will likely find Communicating for Impact most directly relevant to their work:

  • Senior/Executive Leadership
  • Middle Management
  • Team Leaders & Supervisors
  • Marketing/Public Relations Directors & Managers
  • Human Resources/Talent Management Directors & Managers
  • Employee & Customer Engagement Consultants
Out-of-Town Participants

For participants coming in for seminars from outside the Austin area, there are several hotels near campus, many within walking distance.

HDO recommends the following hotels:

HDO works with these many of these venues on a regular basis. If you need assistance selecting a hotel, please contact Jessica Crawford, HDO’s Senior Administrative Associate at jessica.crawford@austin.utexas.edu.

On-campus parking is covered for all participants for the day of their seminar. For transit information, please visit Capital Metro’s website.

 

As a professional, I don’t always have time for continuing education, and frankly, much of it goes ‘in one ear and out the other.’ HDO seminars are different: You learn tangible, applicable, and very relevant tools and techniques. The way I look at the work I do has changed since the completion of my Certificate Program and the impact on my overall effectiveness has been substantial.

– Rachel Fox, Senior IT Manager, HP

 

My favorite part of the Certificate Program was, hands down, the cross-disciplinary faculty. What remarkable minds! I gained multiple new lenses through which to view workplace challenges. I felt so lucky to have exposure and access to these extraordinary educators. The HDO faculty is world class. I can’t stop raving.

– Sarah Gerichten, Director of Marketing, Square Root, Inc.

 
 

 

 
RGB_university_tagline_horizontal