Millennials, Innovation, and the Future of Work
Management • Productivity • Engagement


Seminar Instructor: S. Craig Watkins, PhD
Upcoming Course Dates: April 22, 2020

Millennials are a generation on the rise and yet our understanding of the most diverse cohort in U.S. history often leads to misunderstanding and missed opportunities. Drawing from the field research that informs his new book, Don’t Knock the Hustle: Young Creatives, Tech Ingenuity, and the Making of the New Innovation Economy, UT Austin Professor S. Craig Watkins explores why organizations must reset their views about millennials.

Course Description

Millennials are a generation on the rise and yet our understanding of the most diverse cohort in U.S. history often leads to misunderstanding and missed opportunities. Drawing from the field research that informs his new book, Don’t Knock the Hustle: Young Creatives, Tech Ingenuity, and the Making of the New Innovation Economy, UT Austin Professor S. Craig Watkins explores why organizations must reset their views about millennials.

In 2016, millennials became the largest generational demographic group in the workforce. They represent the future of work. This future, however, is marked by unprecedented change including automation, precarity, and the rise of the gig economy. In an environment like this millennials are developing new values, habits, and ideas about their futures and the workplace.

This one-day seminar draws on from research in fields as varied as sociology, psychology, business, and technology studies to explore some of the crucial issues that all organizations must contend with, including:

  • Separating fact from fiction: Who are millennials?
  • What popular narratives about millennials get wrong about this rising cohort
  • What do millennials value most in their career and creative aspirations?
  • When it comes to work, are millennials the most fickle generation ever?
  • How are millennials expanding our notions of innovation?
  • Why millennials care about diversity and inclusion…and why you should too
  • What millennials and the “side hustle” ethos means for the future work
  • What do the generational experiences of millennials tell us about the future of innovation?

This seminar is designed to help participants develop a more nuanced perspective about millennials, the future workplace, and how to maximize their organization’s performance in a rapidly changing world.

Participants in this seminar will:

  • Develop a more nuanced view of millennials and their attitudes about work. Participants will engage in role play that allows them to better understand how to maximize the creative potential of millennial workers.
  • Learn the importance of challenging millennial workers in ways that spark their potential. To do this, participants will create work tasks and assignments that are designed to engage millennials’ aspirations for work that matters.
  • Explore more effective methods for evaluating millennial employees. To do this, participants will develop mock evaluation protocols that reflect a more nuanced view of who millennials are and what this cohort values in the workforce.
Details & Registration

Location: UT Austin Campus
Upcoming Courses: April 22, 2020
Time: 8:30 a.m. – 4:00 p.m.
Continuing Education Units (CEUs): 0.7 CEUs will be awarded upon completion of this course (seven hours of instruction)

Seminar Pricing

Seminar Fee Includes:

  • Course Registration
  • Parking
  • WiFi Access
  • Lunch
  • Refreshments
  • Course Materials

If you have questions prior to registering, please see our Professional Training FAQ or contact Miles Husid, HDO’s Marketing Coordinator, at miles.husid@utexas.edu.


Spring 2020


Course Leader(s)

S. Craig Watkins is the incoming Ernest S. Sharpe Centennial Professor at the University of Texas at Austin. An internationally recognized expert in media, Watkins is the author of five books exploring young people’s engagement with media and technology. His two most recent books—The Digital Edge and Don’t Knock the Hustle—result from his work with the Connected Learning Research Network, a research collaborative funded by the MacArthur Foundation.

Watkins is the founding director of the Institute for Media Innovation, a new boutique hub for research and design located in the Moody College of Communication. IMI brings together a unique collection of social scientists, media creatives, journalists, and designers to translate research-driven knowledge into critical and creative engagement with a media, tech, and AI-driven world that grows more influential every day.

His work has been profiled in places as varied as the The Washington Post, The Atlantic, Newsweek, TIME, ESPN, NPR, and featured at venues like SXSW, The Aspen Institute, and The New York Times Dialogue on Race.

Who Should Participate?

The majority of participants in our Seminars and Certificate Programs are mid- and upper-level professionals working in the business, nonprofit, government, or military sectors; however, professionals at all levels of experience are welcome to participate. There are no prerequisites for enrolling in an HDO Professional Seminar.

While all HDO Seminars are developed with wide-ranging applicability in mind, the following individuals and groups will likely find Millennials, Innovation, and the Future of Work most directly relevant to their work:

  • Senior/Executive Leadership
  • Managers and Directors
  • Human Resources & Recruiting Professionals
  • Start-up Enterprises
  • Established Enterprises
  • Individuals and organizations looking for workers who are creative, nimble, and open to learning new things
Out-of-Town Participants

For participants coming in for seminars from outside the Austin area, there are several hotels near campus, many within walking distance.

HDO recommends the following hotels:

HDO works with these many of these venues on a regular basis. If you need assistance selecting a hotel, please contact Jessica Crawford, HDO’s Senior Administrative Associate at jessica.crawford@austin.utexas.edu.

On-campus parking is covered for all participants for the day of their seminar. For transit information, please visit Capital Metro’s website.

 

As a professional, I don’t always have time for continuing education, and frankly, much of it goes ‘in one ear and out the other.’ HDO seminars are different: You learn tangible, applicable, and very relevant tools and techniques. The way I look at the work I do has changed since the completion of my Certificate Program and the impact on my overall effectiveness has been substantial.

– Rachel Fox, Senior IT Manager, HP

 

My favorite part of the Certificate Program was, hands down, the cross-disciplinary faculty. What remarkable minds! I gained multiple new lenses through which to view workplace challenges. I felt so lucky to have exposure and access to these extraordinary educators. The HDO faculty is world class. I can’t stop raving.

– Sarah Gerichten, Director of Marketing, Square Root, Inc.

 
 

 

 
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