S. Craig Watkins

Ernest A. Sharpe Centennial Professor

Course(s) Taught

HDO Professional Training
The Future of Work

Education

Ph.D., Sociology, University of Michigan 

B.A., Sociology, The University of Texas at Austin 

Website

https://www.linkedin.com/in/s-craig-watkins-6a83677/

Research Interests

Digital media, equity and technology, social media, AI, identity and representation, media/technology/social change. 

Biography

Craig Watkins is the Ernest A. Sharpe Centennial Professor and Executive Director of the IC2 Institute at the University of Texas at Austin.  At IC2, Craig leads an initiative that is probing the role of artificial intelligence in addressing health and well-being disparities through a partnership with the Dell Medical School and other stakeholders.   Craig is also a principal investigator for the Good Systems Grand Challenge, a University of Texas at Austin initiative designed to catalyze interdisciplinary research and development related to artificial intelligence.  Craig’s work with Good Systems focuses on the design and deployment of ethical artificial intelligence, with a specific focus on Health AI and health equity.  Craig serves on numerous advisories including a Generative AI advisory group for Google, a Pew Research Center forthcoming project that studies Teens, Social Media, and Mental Health, and Fathom, a new organization committed to convening diverse voices and perspectives to ensure a successful transition to a world with AI. Over the years Craig has developed deep expertise in the adoption of technology.  More specifically, he has studied the social and behavioral implications of human’s adoption of various technologies including the personal computer, smartphones, and social media.  Currently, he is probing the adoption of Generative Artificial Intelligence.  His work, broadly speaking, has significant implication for organizations, generational transitions, and the future of work.

Brené Brown Podcast Interview on AI and Systemic Inequality: https://brenebrown.com/podcast/why-ais-potential-to-combat-or-scale-systemic-injustice-still-comes-down-to-humans/ 

TED Tall/MIT Artificial Intelligence and the Future of Racial Justice: https://www.ted.com/talks/s_craig_watkins_artificial_intelligence_and_the_future_of_racial_justice?subtitle=en