Behavior Change & Influence
This certificate program consists of three required courses (listed below) and one elective course option.
This certificate is comprised of four single-day courses.
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We all aim to keep up our motivation to do our best. But, what does that really mean? How can we consistently achieve peak performance at work and at home? Examine core scientific principles from psychology that will help you understand your personality and motivation. These principles are also essential for successful idea generation and unlocking individual and team creativity.
Led by psychology professor and HDO’s Founding Director Dr. Art Markman and drawing on research that was the basis for his book, Smart Change (each participant receives a copy), Markman provides insights from cognitive science to help you achieve your goals in fostering behavioral change and exerting greater influence.
Complete six lessons that will help you to get to know yourself better and understand how your feelings and goals influence your effectiveness. You will leave this class with specific tools and exercises to help you and the people around you to reach new heights.
The key lessons participants will explore in the course are:
- Know Yourself: How does your unique set of personality characteristics influence the goals you seek? Learn to leverage those qualities to make you more effective.
- What are your goals? Human psychology is exquisitely designed to allow you to achieve your goals. Use the latest research on motivation to help you learn to protect your long-term goals from short-term temptations.
- Affect and Emotion: You may think that emotions only get in your way. Your emotions are valuable guides that serve as useful and efficient signals. Learn to use your emotions to make better decisions.
- Build a Neighborhood: We engage in three broad kinds of relationships in life: strangers, neighbors, and family. Neighbor relationships are ideal in business contexts. This unit explores how to create better neighborhoods and ecosystems that support innovation.
- Talents and Skills: Almost every aspect of thinking is actually a skill that can be acquired, but the way we give each other feedback often leads us to consider these thinking processes as talents that you have or you don’t.
- Groups and Cultures: Modern business has made the world a smaller place. This unit explores a few core differences in thought processes that are typical of members of different cultures.
Details & Registration
Time: 9 a.m.-4 p.m.
Continuing Education Units (CEUs): 0.6 CEUs will be awarded upon completion of this program (six hours of instruction)
One-Day Seminar Pricing:
Registration fee includes all course materials, catering (lunch and refreshments), WiFi access, and parking.
- Standard Registration: $1,000
- UT System Staff/Alumni Registration: $750
- Educator, Nonprofit, Government, Military Registration: $750
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Art Markman is the Vice Provost for Academic Affairs and the Annabel Irion Centennial Professor of Psychology and Marketing at The University of Texas at Austin. He was also the founding director of the HDO program. He received his Ph.D. in 1992 from the University of Illinois and worked at Northwestern University and Columbia University before coming to The University of Texas at Austin in 1998.
Dr. Markman has published more than 150 scholarly works about cognitive science, decision-making and organizational behavior. Markman and several of his books, including Smart Thinking, Smart Change, Bring Your Brain to Work, and Brain Briefs (co-written with Dr. Bob Duke), have been featured on Dr. Phil and other programs.
Beyond the UT campus, he is probably best known as the co-host of KUT’s “Two Guys on Your Head” radio show and podcast, where he and Butler School of Music professor Bob Duke explore the human mind with a unique mix of research, humor and everyday relevance.
Who Should Participate
- Senior/Executive Leadership
- Managers and Directors
- Team Leaders & Supervisors
- Human Resources/Recruiting Directors & Managers
- Anyone tasked with promoting behavior/culture change at their organization
The professor’s wide grasp of the field was extremely valuable. Dr. Markman was able to take what is to many a mass of interconnected human processes and tease out a logic and focus that leads to explanations and a very useful perspective. The seminar hooked me with the first slide’s subtitle: “using the motivational system to help yourself and others achieve long-term success.” The key word was “using,” and the seminar delivered on its promise, providing a thorough understanding of the motivational system in a way I have never mentally articulated.
From Certificate Seeker to Competitive Advantage in Just Four Days
Built on strong academic fundamentals and real-world relevance, HDO Certificate Programs are designed to enhance the portfolios of mid- and upper-level professionals.
Over the course of your program, you will gain immediately-applicable tools and skills to accelerate your career, whether your goal is advancing in your current organization, deepening your capacities to excel in your existing role, or developing additional skills for a transition to a new position. In the process, you will learn alongside and network with experienced professionals from a wide range of industries.
Courses Led by Top Faculty
“My favorite part of the Certificate Program was, hands down, the cross-disciplinary faculty. What remarkable minds! I gained multiple new lenses through which to view workplace challenges. I felt so lucky to have exposure and access to these extraordinary educators. The HDO faculty is world class. I can’t stop raving.”
Sarah Gerichten, Director of Marketing, Square Root, Inc.
By applying cutting-edge research and expertise from UT Austin’s top faculty to your organization’s unique challenges, our training programs are designed to:
- Build a dynamic organizational culture that fosters innovative thinking and embraces change.
- Strengthen team cohesion around existing or aspirational goals.
- Enhance leadership skills at all levels, from first-time managers to senior leaders and executives.