Communicating for Impact


Why, how and what we communicate matters—always. When we communicate our narratives well, we have credibility and the ability to inspire, engage and empower everyone around us—when we don’t, we risk losing trust and confidence.
Upcoming Start Date: Sep 13, 2024
Location: UT Austin

This certificate program consists of three required courses (listed below) and one elective course option.

This certificate is comprised of four single-day courses.

SKU: EE25002 Category: Tag:
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Whether an individual communication is complex or not, it needs to be crafted thoughtfully by engaging your audience in relevant and meaningful ways. If you don’t take the time to do so, your communication will still have an impact, but not necessarily the one you intend.

The multitude of opportunities to communicate each day all roll up to a master narrative of who you are, your credibility, and your integrity. By applying the right amount of thought and preparation to each communication, you can control that narrative.

In other words, why, how and what we communicate matters—always. Every interaction is a moment of truth for us, our audience, our work, and our organization. When we communicate our narratives well, we have credibility and the ability to inspire, engage and empower everyone around us—when we don’t, we risk losing trust and confidence.

Learning Objectives

Your Real Work

You will be asked to bring to the seminar a real communication that you are currently working on to use throughout the day. There are two benefits to this approach: you will move real work forward and be comfortable and confident applying the Communicating for Impact approach to future communications.

The Guide™ Principles

In Communicating for Impact, you will be introduced to our Guide Principles as a simple, repeatable, and powerful approach to capture people’s attention in personal, relevant, and actionable ways. The Principles focus on purpose, require a deep understanding of your audience, enhance your skills, intuition, and creativity to connect your narrative with what matters to your audience.

This seminar is highly interactive and will be your catalyst to:

  • Enhance your personal brand with the communication skills needed to inspire, engage, connect, motivate, and empower people.
  • Create and deliver narratives and interactions that are personal, relevant, and actionable.
  • Build trust and confidence with your stakeholders in every interaction.
  • Accelerate alignment and motivation through effective inquiry and listening.
Certificate Requirements


Details & Registration

Time: 9 a.m.-4 p.m.
Continuing Education Units (CEUs): 0.6 CEUs will be awarded upon completion of this program (six hours of instruction)

One-Day Seminar Pricing:

Registration fee includes all course materials, catering (lunch and refreshments), WiFi access, and parking.

  • Standard Registration: $1,000
  • UT System Staff/Alumni Registration: $750
  • Educator, Nonprofit, Government, Military Registration: $750

Get employer support! We’ve gathered resources to help you make the case for your employer to support your HDO education.

If you have questions prior to registering, please see our Professional Training FAQ or contact Andrew M. Vasquez, HDO’s Enrollment & Success Coordinator at

Course Leader(s)

Cyndee Lake

Cyndee Lake

Cyndee Lake is Chief Purpose Officer and Co-Founder of Blank Page, a people-focused design and strategy practice in Austin, Texas and holds a Master of Arts in the Human Dimensions of Organizations from the University of Texas. Blank Page designs innovative and immersive experiences that unlock untapped potential in individuals, teams, and organizations.

Cyndee brings 30+ years of leadership and business success in a variety of industries. She has a proven track record of strategic thinking, sustainable change leadership, service, and product design, business process improvement, project execution, cultural transformation, and building high-performing teams. She is well known for her ability to balance judgment and rigor in serving the needs of stakeholders, while simultaneously leveraging curiosity, compassion, constructive dialogue, and experimentation to drive results.

Cyndee’s core strengths include facilitation, communication, decision-making, inspiring and enabling change, and solving complex business problems.

Who Should Participate


  • Senior/Executive Leadership
  • Middle Management
  • Team Leaders & Supervisors
  • Marketing/Public Relations Directors & Managers
  • Human Resources/Talent Management Directors & Managers
  • Employee & Customer Engagement Consultants

Cyndee was very clear with what she wanted us to get out of the course from the very beginning. Knowing our class goals ahead of time ensured that we stayed focused and created a sense of accomplishment in the end—a great example of how we should be communicating in our own spaces.

Rachel White

Marketing Director, Keyfive

From Certificate Seeker to Competitive Advantage in Just Four Days

Built on strong academic fundamentals and real-world relevance, HDO Certificate Programs are designed to enhance the portfolios of mid- and upper-level professionals.

Over the course of your program, you will gain immediately-applicable tools and skills to accelerate your career, whether your goal is advancing in your current organization, deepening your capacities to excel in your existing role, or developing additional skills for a transition to a new position. In the process, you will learn alongside and network with experienced professionals from a wide range of industries.

Courses Led by Top Faculty

“My favorite part of the Certificate Program was, hands down, the cross-disciplinary faculty. What remarkable minds! I gained multiple new lenses through which to view workplace challenges. I felt so lucky to have exposure and access to these extraordinary educators. The HDO faculty is world class. I can’t stop raving.”

Sarah Gerichten, Director of Marketing, Square Root, Inc.

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By applying cutting-edge research and expertise from UT Austin’s top faculty to your organization’s unique challenges, our training programs are designed to:

  1. Build a dynamic organizational culture that fosters innovative thinking and embraces change.
  2. Strengthen team cohesion around existing or aspirational goals.
  3. Enhance leadership skills at all levels, from first-time managers to senior leaders and executives.