Creativity, Failure, and Innovation


Learn how to build a creative culture and develop an understanding of how our perceptions of failure affect creativity and our ability to innovate.
Upcoming Start Date: Sep 26, 2024
Location: UT Austin

This certificate program consists of three required courses (listed below) and one elective course option.

This certificate is comprised of four single-day courses.

SKU: EE25009 Categories: ,
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In this one-day seminar, you will gain powerful and pragmatic insights into cultivating a creative organizational culture and develop a thorough understanding of the profound impact your perspectives on failure have on innovation.

As organizations of all sizes and types seek to innovate—whether through pioneering products, refining daily operations, or fostering culture change—our course leaders will guide you in applying expert strategies for creative problem-solving and reshaping your narrative surrounding failure, equipping you to drive innovation within your organization.

You will blend insightful lessons and hands-on learning experiences, acquiring essential skills to infuse creativity into organizational practices. Drs. North and Wuster will redefine creativity within the organizational context, emphasizing pivotal factors that foster creativity, such as collaboration, conducive spaces, organizational structures, problem framing, and cultural dynamics.

Additionally, you will sharpen vital problem-solving techniques, including analogical thinking, lateral thinking, divergent and convergent thinking, and physical space optimization. Our course leaders will facilitate discussions on the nuances of effective brainstorming and strategies to enhance its efficacy.

Furthermore, our instructors will challenge and reshape your perceptions surrounding failure, drawing upon recent research and compelling narratives. Together, you will examine the intricate relationship between your perspectives on failure, creativity, and innovation. Course leaders will guide discussions on the broader implications of your attitudes towards failure, influencing various facets of your life, leadership style, decision-making processes, imaginative endeavors, innovative pursuits, interpersonal connections, and your courage to embrace risks. Join us in this transformative seminar to unlock new pathways for creativity and innovation within your organization.

Learning Objectives

  • Develop practical skills for improving creative problem-solving
  • Practice effective brainstorming and other creative thinking tools
  • Understand how our view of failure relates to courage, creativity, and innovation
  • Dispel myths about what it means to respond effectively to failure
  • Discover how our view of failure affects how we live and lead
  • Identify areas of organizational growth
Certificate Requirements


Details & Registration

Time: 9 a.m.-4 p.m.
Continuing Education Units (CEUs): 0.6 CEUs will be awarded upon completion of this program (six hours of instruction)

One-Day Seminar Pricing:

Registration fee includes all course materials, catering (lunch and refreshments), WiFi access, and parking.

  • Standard Registration: $1,000
  • UT System Staff/Alumni Registration: $750
  • Educator, Nonprofit, Government, Military Registration: $750

Get employer support! We’ve gathered resources to help you make the case for your employer to support your HDO education.

If you have questions prior to registering, please see our Professional Training FAQ or contact Andrew M. Vasquez, HDO’s Enrollment & Success Coordinator at

Course Leader(s)

Rebecca North, Ph.D.

Dr. North is a researcher and author in the field of psychology, and her research is in the area of happiness and well-being—human flourishing, more broadly.

Tracy Wuster, Ph.D.

Dr. Wuster teaches a variety of classes in HDO: HDO301 – Introduction to the Human Dimensions of Organizations; HDO 330 – Creativity and Innovation in Organizations; and HDO379 – Applying the Human Dimensions of Organizations.

Who Should Participate

This seminar is aimed at professionals at any level of learning who want to understand how they can promote innovation in organizations, no matter their level in that organization. The goal is to promote a reevaluation of failure and creative thinking for individual participants and to help you think about how to apply it to your work. You don’t have to think you are creative (trust us, you are!) or have no fear of failure (we all do!); you just need to be excited to learn about how these key concepts can help you.


HDO Seminars prepare me in ways that I didn’t even know were possible. The lessons constantly open my mind to new ways of thinking and interacting with people and my surroundings.

Rachel White

Marketing Director, Keyfive

From Certificate Seeker to Competitive Advantage in Just Four Days

Built on strong academic fundamentals and real-world relevance, HDO Certificate Programs are designed to enhance the portfolios of mid- and upper-level professionals.

Over the course of your program, you will gain immediately-applicable tools and skills to accelerate your career, whether your goal is advancing in your current organization, deepening your capacities to excel in your existing role, or developing additional skills for a transition to a new position. In the process, you will learn alongside and network with experienced professionals from a wide range of industries.

Courses Led by Top Faculty

“My favorite part of the Certificate Program was, hands down, the cross-disciplinary faculty. What remarkable minds! I gained multiple new lenses through which to view workplace challenges. I felt so lucky to have exposure and access to these extraordinary educators. The HDO faculty is world class. I can’t stop raving.”

Sarah Gerichten, Director of Marketing, Square Root, Inc.

Transform Your Organization with Group Training

By applying cutting-edge research and expertise from UT Austin’s top faculty to your organization’s unique challenges, our training programs are designed to:

  1. Build a dynamic organizational culture that fosters innovative thinking and embraces change.
  2. Strengthen team cohesion around existing or aspirational goals.
  3. Enhance leadership skills at all levels, from first-time managers to senior leaders and executives.