Julie Irwin

Professor, Departments of Marketing and Business, Government and Society
McCombs School of Business


Education: Ph.D., University of Colorado
Dr. Irwin joined the UT Austin faculty in 1999. Her previous faculty appointments were at the Stern School of Business at New York University and the Wharton School of the University of Pennsylvania. Dr. Irwin serves on the Editorial Boards of Journal of Consumer Research, Journal of Marketing Research, Organizational Behavior and Human Decision Processes, Journal of Behavioral Decision Making, and Journal of Economic Psychology. She served as a Guest Editor at Journal of Consumer Psychology in 1999 and recently served as an Associate Editor at Organizational Behavior and Human Decision Processes. Her primary research interest is in consumer decision-making, especially about issues invoking emotion, ethics, and/or risk. She also has an ongoing research interest in methodology and scaling.